The pandemic has changed our behaviors and organizational patterns. In response to these changes, new practices have been implemented and continue to emerge. Which practices are likely to persist and become part of our habits in a long-term perspective? What will our events look like once the health crisis is over? What will be this spring’s new offers and key trends? In this article, we share our forecasts for this season with you. (…)
TREND 1: New event formats
In order to survive the health crisis, the event industry will have to adapt and turn to alternative solutions. Here are some of these solutions:
Digital events: virtual events are multiplying and are successful among the public. For example, Instagram and Twitch live events have become very popular, especially during lockdowns. Numerous concerts, DJ sets and virtual festivals are also being organized on the Internet and social networks. One example is the One World Together At Home concert organized by Lady Gaga and other artists. This virtualization has many benefits for event organizers. It puts an end to the constraints associated with physical events such as the choice of venue, travel and on-site organization. The implementation of virtual events requires less budget than physical events. It allows a wider audience to be reached, by being relayed on social networks and watched on replay.
Small group events: restrictions linked to health protocols mean that the organization of events has to be rethought. These are now organized in small groups: seminars and workshops with a limited number of participants, privilege evenings, etc… The creation of this type of event, which is more intimate, encourages exchanges and makes it possible to adapt to the profile of the different participants.
Local events: no more need to travel to attend a seminar or conference. It is possible to organize sessions on several sites. This limits travel costs and environmental impact and makes the event more accessible to participants.
TREND 2: Personalization
Personalization is more and more popular and is now an inherent part of event creation. It allows you to immerse your participants in a world created especially for the occasion and to make your event memorable! By creating an animation in line with your company’s image and values, you help create a real brand identity and reinforce the feeling of belonging to your company.
TREND 3: Eco-responsible events
According to economie.gouv, corporate social responsibility (CSR) is defined by the European Commission as the voluntary integration by companies of social and environmental concerns into their business activities and their relations with stakeholders. In other words, CSR is “the contribution of companies to the challenges of sustainable development“.
CSR is more than just a trend, it is an evolving movement:
– 62% of millennials only want to work “for companies and organisations that seek to deliver a positive environmental and social impact” (according to e-RSE.net).
– 70% of employees say they would be more loyal and faithful to their employers if the latter were invested in a CSR approach (according to e-RSE.net).
Companies are looking for new ways to act for sustainable development, in order to improve their performance and also their brand image.
In the world of events, integrating this CSR approach consists for companies in minimising the footprint of events and not harming the stakeholders, places and communities concerned.
The B3App solution
Follow these trends and create your event thanks to our platform! Thanks to its experience, B3App adapts to your event by offering a large number of functionalities, which can be adapted to your needs. B3App accompanies you throughout your event to help you ensure its success. Do not hesitate to contact us!